ABOUT US

Be Halal is a new concept and the campaign will be delivered in the following ways:

1. Launch event in the form of an exhibition on the 10th October 2010  
2. Launch of an online directory
3. Launch of a bi-annual magazine

The current Muslim population in the UK is estimated at 1.9 million and growing, making it the third-largest religion in Western Europe and representing 3.2% of the UK population. This means that, in 2001, Muslims in the UK had an estimated spending power of £20.5 billion, meaning extensive market potential.

The vast spending power of this group does not necessarily mean it is no longer a niche market. Be Halal aims to provide authentic Islamic products and services in a way that coincides with strong Islamic beliefs, and at the same time make it a fun day for all the family.

Be Halal gives the opportunity for traditional Muslim-focused companies to expand their customer base and showcase genuine products and services.

With regards to Halal products, Muslim buying behaviour is closely linked with core values. Be Halal aims to showcase products and services that attendees can have confidence in.